Future Jobs in the Light of the Internet of Things (IoT)-The last part

Writer: Fahame Mohamady

23 Esfand , 1401

Future Jobs in the Light of the Internet of Things (IoT)

The last part

As mentioned in the previous posts, today the world of information technology has experienced many changes. The advent of the Internet of Things and its widespread use is one of these fantastic changes. In this article and continuation of the previous posts about the introduction of Internet of Things jobs, we will talk about other job positions in this field and the ways to reach them. So, if you are also interested in employment in the digital world, stay with us until the end of this article.

Market research and development specialist

Market research experts are obliged to inform the organization of correct, accurate, and timely information regarding the market, competitors, customers, industries, and the environment. In other words, market research and development experts conduct deep and detailed research in the market and by collecting practical data, they help them find the target market for their products and services. This group of experts collects relevant and targeted information related to things like demographics, interests, tastes, needs, and buying habits of customers.

General and specialized skills needed by the market research expert

• Relative mastery of statistical software, information collection, and CRM customer relationship management

• Ability to analyze and interpret the collected information

• Writing skills to prepare and present reports

• Good organizational and time management skills

• Having high public relations and the ability to work in a team

• Getting to know the principles of sales and marketing

• Powerful problem-solving skills

Figure 1- Market research experts help organizations achieve their goals by collecting practical data and analyzing them.

Description of duties of market research experts

A market research and development specialist is expected to accurately and accurately:

• Collecting data using methods such as questionnaires and surveys

• Gathering data through customers, competitors, and potential markets

• Measuring the effectiveness of marketing and sales strategies

• Preparing reports from statistical data and presenting them to managers

• Converting data into tables, graphs, and written reports

• Analysis of collected sales and marketing data

• Evaluation of employee and customer satisfaction

• Forecasting market and sales trends

Digital marketing specialist

People who work as digital marketing specialists in organizations are most familiar with all the skills of this field, including content marketing, email marketing, online advertising, social networks, SEO, and their strategies, and they have complete mastery in at least one of these cases.

Necessary skills of a digital marketing specialist

Data analysis
Click Advertising
E-mail marketing
Content marketing
Conversion rate optimization
network marketing
Working with the site's content management system

Figure 2- The importance of digital marketing for online businesses is not hidden from anyone and it can be fruitful and profitable for all businesses.

Duties and responsibilities of digital marketing experts
Site management and content publishing
Transfer the results to the business manager
Content production and advertisement copywriting
Preparing visual content for campaigns
Analysis and optimization of digital campaigns
Designing and implementing digital marketing campaigns

Marketing Specialist

In today's competitive market, which faces drastic and sudden changes, marketing management is considered a key and important role in any organization and of any size. In general, a marketing specialist is responsible for designing, implementing, and directing marketing policies in a group. To achieve such goals, he must be able to collect accurate and timely information about customer expectations and competition with other brands. Also, by monitoring market developments and obtaining information, perform in-depth marketing analysis. The marketing specialist must be able to analyze sales information and present business and strategic objectives to the company's senior management. He should also be able to adopt the best advertising policies and for this, he studies various data such as the market situation, product or brand identity, etc.

Based on what was mentioned, the following are the most important skills needed by a marketing specialist:

Ability to analyze collected data
Ability to negotiate with media organizations
Ability to analyze virtual media
Ability to find and measure new market opportunities
Relative understanding of financial reports
Ability to coordinate multiple channels of marketing strategy

Some of the responsibilities and duties of a marketing specialist in an organization are:

Designing advertising campaigns with the aim of introducing collections, products, services, and events
Budgeting, estimating advertising costs, justifying the plan, comparing and selecting its executors
Explanation of the program and supervision for all stages of ideation, design, approval, editing, and supervision
Planning and performance evaluation for logic projects on marketing policies
Providing monthly reports on the development of developed marketing strategies and the effect of advertising on current customers as well as potential customers and presenting them to the senior managers of the organization.

In this series of IoTSmile blogs, we tried to familiarize you with the jobs in the field of the Internet of Things. I hope that by reading these materials and improving your skills, you will take a new step in enhancing your career status.

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